I am a long time reader of Mike’s blog, Danger and Play. And I primarily bought the book as a thank you for all the free information he has published over the years. Despite reading every single one of his blog post’s I am very thankfully I decided to purchase Gorilla Mindset because Gorilla Mindset is a collection of Mike’s most useful techniques in regards changing how you think in order to live a more fulfilling life, regardless of how you define fulfilling.
Mike Cernovich’s Gorilla Mindset deserves to be compared to classics such as Napoleon Hill’s Think and Grow Rich, Dale Carnegie’s How to Win Friends and Influence People and Zig Ziglar’s Secrets of Closing the Sale. His information is golden (if you try it you won’t regret it). For instance I use his tricks on checking into the moment to overcome negative momentum, improve sport performance, get more work done, and generally enjoy life more. An example last week I was playing sand volleyball. My team of two was crushed the first set (I believe 5 to 21). We then fell behind in the second set. This is naturally discouraging, but I started using Mike’s techniques to get into the moment and all of a sudden my digs were solid, my serves were on point and kills were unreturned. We ended up winning the second set. A lot of Mike’s techniques sound stupid, but they work.
In my opinion, the content of Mike’s book measures up to the best, classic “self help books”. But in my opinion, he doesn’t do as good of an idea of selling the ideas as they do. That is he doesn’t have a lot of examples of people using them to help convince you to try them. So the book is full of high quality, first rate information, but unless you are naturally curious or have decided ta priori to try everything, it is unlikely you will try. When I read chapter 3 on getting in the moment, I literally thought to myself that sounds stupid. Then I said, Mike is a pretty smart guy he is frequently on point, I will try it. Then I tried it, and it worked. His techniques didn’t just work, they worked far better than I thought they could. But I wouldn’t have tried them unless I had known before reading the book that Mike had good information to share.
The second complaint I had is that the chapters on physical fitness and money seemed like they were written with ADD pills. In a sense, both chapters belong in the book because your mind is very connected with you body and it is very connected with your environment (which can be heavily effected by money). However, because he had so much information to share, it read like he throwing rapid fire advice which almost read more like a lifehacker article. I almost feel that Gorilla Fitness and Gorilla Money should each be their own book
I want to now talk about some of the good things about the book and why in spite of my complaints the book is a must read. First the book if full of golden advice which I don’t know where you will find compiled elsewhere. The first five chapters, in my opinion are each individually worth the price of the book. The chapter on posture is a must and deserves to be expanded. Likewise the chapters on vision could be expanded with more selling.
Mike, if you ever read this, I hope you consider making a second edition with tons of stories selling the techniques so that this book can take it’s rightful place next to other “self help” classics.